As someone who works day in and day out in the online world and consistently works to find better ways to give people a comprehensive online strategy to managing themselves or their issue I'm always on the lookout for good books to help me.

A few weeks ago someone recommended Radically Transparent by Andy Beal and Judy Strauss. It is absolutely excellent. I finished it yesterday and it really helps give some organization and structure to managing online reputations. It pointed me to some new tools I didn't know about like Copernic.com to track changes to web content and boardtracker.com to track conversations in forums. It also gave a lot of good corporate case studies of how companies who at first ignored the online world -- to their own peril -- and now have embraced it to much success. (think Dell, Pontiac, Kodak or most recently Starbucks)

These stories are going to be key in my job when we try to convince clients they need to join the online community not embrace it. Whether you're an online professional or just an avid user of Facebook, this book is definitely worth a read to managing reputations online.