Add this under the tools you can use category. Thanks to jenzings according to Marketing Over Coffee Google is now doing customized, geotargeted Google ads. So basically add the coordinates of the area you want to cover, add your keywords, write your copy and viola, you've got some powerful custom ads. The possibilities are endless on this, but especially for politicos who before had no way of wasting money outside their congressional district. Or even on a smaller level with local politics.

This really doesn't add much to any discussion, but for what it's worth I just love the Apple ads with the Mac and PC guy. I like the web ads they do to compliment the TV ones as well. I just think it's great marketing.