coffee

Slow economy good for Dunkin bad for Starbucks?

Michelle Malkin wrote today that she is giving up Starbucks and going instead with Dunkin' Donuts for her morning cup of joe because Dunkin is not only cheaper, but they have the same stance as her on immigration. Now I think it's a tad overkill to choose your coffee vendor based on immigration laws (but to each his own); however, this is an interesting phenomenon for Starbucks. They're trying to increase profits and become more social online, but in the end who wants to spend $5 every morning when they can spend just $1.79 (at least that's what the Dunkin's by the NYC campaign office cost me). In this slow economy makes sense. Which begs the question will the cheaper, but perhaps better (hello McDonalds!) coffee places start making money in this economic situation instead of losing like Starbucks?

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